Using satellite TV channels for social networks by enhancing interactive engagement with Arab audiences regarding political issues.

Arshad Yassin Al-Zuhairi

Prof. Abdul Salam Ahmed Al-Samer

College of Mass Communication – University of Baghdad / Radio and TV Journalism Department

Abstract:

The essence of our research is to raise the question: How did satellite TV channels use social media to enhance interactive participatory and create an interactive environment with the Arab public, regarding Iraqi, regional and international political issues? Accordingly, a set of sub-questions was asked, looking for employment mechanisms, and the extent of providing the public Knowing about regional and international political issues, the availability of interactive tools, what satellite channels can enable participatory enhancement, the geographical area of ​​issues, and the size of publications, and interactivity. This research aims to investigate the size of interactivity, “comments, views, likes, posts,” and to know the amount of posts in the channels “Arabia, BBC,” on the networks, “Facebook, Twitter, YouTube” regarding regional and international political issues, formulas of publications, and the nature of trends . And using the survey method and the content analysis method to examine the content of specific information to visualize the actual reality of the limits of channel use for networks.

The most important results of the research:

1-The Facebook network included (294) for Sharkia, (150) for Al-Jazeera, and (108) for the BBC.

2-The tension network (3252) for the eastern region, (1778) for the island, and (1822) for the BBC included a publication.

3-The YouTube network included (148) for Sharqia, (165) for Al Jazeera, and (373) for the BBC.

4-The number of males (232) and females (96) are actual users of the channel’s communication networks.

5-The ages (18-27) (28-37) (38-47) (48-57) (58 and above) were divided, so the first result (143), the second (38), the third (51), the fourth (73), and the fifth (23) So there will be a total of (328).

7-The pattern of user interaction with channel communication networks (123) a lot, (137) sometimes, and (68) a little.

Key words: Employment, television, satellite channels, communication networks, Arab audiences .

Paper