Employing satellite TV channels for social networks by enhancing interactive engagement with the Iraqi public regarding political issues

Abdul Salam Ahmed Al-Samer

Arshad Yassin Al-Zuhairi

College of Mass Communication / University of Baghdad – Radio and TV Journalism Department 

Abstract :

The essence of our research is to ask the question: How did satellite TV channels use social media to enhance interactive participatory and create an interactive environment with the Iraqi public, regarding Iraqi, regional and international political issues? Accordingly, a set of sub-questions was asked, looking for employment mechanisms, and the extent of providing the public Knowing about Iraqi political issues, the availability of interactive tools, what satellite channels can enable participatory strengthening, the geographic scope of issues, and the size of publications, and interactivity. This research aims to investigate the volume of interactivity, “comments, views, likes, posts,” and to know the amount of posts in the “Sharkia” channel on the networks “Facebook, Twitter, YouTube” regarding Iraqi political issues, formulas of publications, and the nature of trends. The survey method and the content analysis method are used to examine the content of specific information to visualize the actual reality of employment limits.

The most important results of the research:

1-The Facebook network included (294) for Sharkia, (150) for Al-Jazeera, and (108) for the BBC.

2- The tension network (3252) for the eastern region, (1778) for the island, and (1822) for the BBC included a publication.

3- The YouTube network included (148) for the eastern region, (165) for the island, and (373) for the BBC.

4- The number of males (232) and females (96) are actual users of the channel’s communication networks.

5- The ages (18-27) (28-37) (38-47) (48-57) (58 and above) were divided, so the first result (143), the second (38), the third (51), the fourth (73), and the fifth (23) So there will be a total of (328).

6- The user interaction pattern for channel communication networks (123) a lot, (137) sometimes, and (68) a little.

Keywords:   TV, Satellite, Social media, Promotion .

Paper