journal of sustainable studies joss
The effect of the quality of electronic recovery in achieving customer satisfaction through the mediating role of the technology acceptance model
An analytical study of the opinions of customers of online shopping sites
| Researcher: Khaled Jabbar Ahmed
Al-Qadisiyah University/ College of Administration and Economics Department of Business Administration |
| Prof. Dr. Bushra Abdel Hamza Abbas
Al-Qadisiyah University/ College of Administration and Economics Department of Business Administration |
Abstract :
The current research seeks to identify the impact of the quality of electronic retrieval through its dimensions (response, compensation, communication), on customer satisfaction as a dependent variable, through the mediating role of the technology acceptance model through its dimensions (perceived benefit, perceived ease of use, trend towards use, behavioral intentions ) for customers of electronic shopping sites, and the problem of the study was the possibility of explaining the relationship between the quality of electronic recovery in customer satisfaction, while the goal of the study was to verify the relationship of correlation and influence between the variables of the study, and the study sample included (283) of customers of electronic shopping sites, and for the purpose of achieving the goal of the study The questionnaire was adopted to collect data related to the study variables, and the descriptive analytical approach was adopted in the study, and then analyzed by adopting some statistical methods such as (arithmetic mean, standard deviation, linear correlation coefficient, simple and multiple regression coefficient) using the statistical program such as (SPSS.V). .24) and the program (Amos.V.24) to test the scale (Alpha Cronbach, factor analysis) was employed.
Tags: (quality of electronic recovery, customer satisfaction, technology acceptance model).
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