journal of sustainable studies joss
Prof. Lect. Dr. Ammaria Hakim
Chair of a PhD project in Linguistics and Arabic Language Education
Department of Arabic Language and Literature – University of Dr. Moulay El-Taher – Saida / Algeria.
Abstract:
The media, with all its channels and means (Television, Radio, Newspapers, Magazines, the Internet …), is a mainstay of the flourishing of the language in its environment and among its children, because the reality of the Arab media does not serve its basic mission, as the transmission of news and the display of advertising and even writing in Newspapers and Magazines is done in a language Trite is almost devoid of all expressions of expression, especially oral media, because those journalists or directors believe that they provide a service to the general public; they go down to their scientific and cultural level; forgetting or forgetting that among the category of media followers, most of them are young or children; they are the target group that should That the language of the media be formulated in clear, empty language m Melody and errors for them. The fact that the media do not know is that their message is sublime because it is educational in the first place, more than just broadcast news and description of incidents, and for this noble goal of the media’s contribution to the prosperity of the Arabic language in its environment, we seek to address the reality of the Arab media and suggest some challenging mechanisms publicly We find attentive ears and conscious hearts, and our minds are aware of what the media directed to serving the nation’s purposes may achieve, foremost of which is the service of language being the symbol of identity and the basis of communication, then the university spares no material or direct effort to serve the Arabic language in its internal and external environment, so it has It allocated sections for information and communication, and provided them with most of the necessary structures and equipment in order to serve the interests of the nation, because the media is an oxygen of the times, especially in light of globalization and the knowledge society.
Key words: Arabic, media, reality, aspiration .