The Effect of Marketing Mix Elements on Consumer Behavior, A Field Study at the University Of Masan

Hasanain Muhammad Radi Al-Sadi 1and Dr. Hossein Rahimi Kolour2

1Department of Business Administration, College of Social Sciences, University of Mohaghegh Ardabili, Iran.

2Department of Business Administration, College of Social Sciences, University of Mohaghegh Ardabili, Iran

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